DotCom Secrets - Russel Brunson

Paperback | Hay House | August 9, 2022

The Gist

Dude who geeks about digital marketing funnels, teaches you some basics for making your own marketing funnels. 

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The Verdict: Buy It, Highlight Stuff, Use It

DotCom Secrets is the first in Russell Brunson’s “unboxing series” dedicated to helping marketers and CEOs alike to understand how to create and tweak their lead and sales funnels to increase conversion rates (aka get more customers and make more money). DoCom Secrets is packed with evergreen concepts that can be applied across different products and industries. Brunson’s writing is clear and conversational, making the book easy to follow—even if you’re not well-versed in sales or marketing. At times, Brunson makes it seem a little too easy and this makes sense given that he’s using the book to drive people to work with him and use his ClickFunnels software. Given that he explains in the Unboxing Funnels chapter that the book is part of his Value Ladder, the pitch shouldn’t come as a shock or take away from the information Burnson is presenting. The information DotCom Secrets is a useful resource for marketers and business owners because it offers a jumping off point for them to take a closer look at existing funnels or funnels they need to create from scratch.