PR School: Your Time To Shine – Natalie Trice

Silverwood Books | Paperback | November 29, 2019

PR expert Natalie Trice brings over 20 years of experience to the shelf with her latest book PR School: Your Time To Shine: A Masterclass in Publicity For You and Your Business (Silverwood Books; November 29, 2019). Although the book targets small businesses, entrepreneurs, and freelancers who are just starting (or struggling to wade through) their journey into the world of public relations, established businesses and professionals may also find value in PR School. With a straightforward, conversational tone, Trice covers what public relations is (and what it isn’t), basic SEO practices, different types of media outlets and coverage options available, how to utilize social media, building media contacts and networking, writing press releases, assembling media kits, and more. Each chapter contains short exercises that encourage readers to reflect and apply what they’ve just read, thus giving them a clear direction toward the steps they need to take to get their story heard and to grow their brand. PR School demystifies the elusive and daunting boogie man public relations can be, making it a must-read for anyone navigating the PR landscape. Trice’s transparency is refreshing and will surely set PR School apart from other how-to guides.