Crush It! — Gary Vaynerchuck

Hardcover | HarperCollins | October 13, 2009

The Gist

Love your family, work hard, and live your passion because life is f*cking short. Get after it.

Read if you like

• If you’re trying to build a side hustle

• Building brands

• Marketing

• Building businesses

Verdict: Watch Gary Vee’s YouTube Channel

In Crush It! Gar Vaynerchuk offers an actionable roadmap for building a business around what you’re passionate about and finding happiness in your professional life. The book is brief and conversational. Vaynerchuk’s voice and energy come through loud and clear. While some parts of the book are a bit dated, the approach to building revenue around your passion is still very relevant. And now that many social media platforms have matured and digital content strategies have evolved, people have even more options available to them in 2022. While Vaynerchuck’s formula for happiness and cashing in on your passion is straightforward, he doesn’t dive too deep into the strategy side of things. In fact, readers will get much more depth and insight from tuning into Vaynerchuk’s various social media channels (YouTube, Instagram, TikTok, LinkedIn, etc.). In short, Crush It! is a teaser trailer that Vaynerchuk is using to raise more awareness of his brand and his company, and ultimately drive traffic to channels where he’s regularly sharing valuable content on entrepreneurship, happiness, and content creation strategies. But marketing ploys aside, Crush It!’s message is unmistakable: Cashing in on your passion is going to take a lot of time, hard work, and patience, so enjoy the process and surround yourself with people who are going genuinely to support you as you embark on this journey.